Nobody here is short of reviews
We measured every restaurant Google returns across eight Nassau towns in September. The median one carries 465 reviews and only 14 of 382 have fewer than fifty, so the advice every other category gets, ask for more reviews, is not where the gap is. What separates a restaurant on that screen is the rating, and the whole category is packed into a few tenths: the median is 4.4, 219 of 382 sit below 4.5, and 163 sit at 4.5 or better.
What 382 Nassau restaurants look like to Google
One sweep, September 2026, every restaurant Google returns across eight Nassau towns, read sixty results deep for each town, the same depth as the trade sweeps. The usual gaps are nearly absent: 0 of 382 are missing hours and 2 carry fewer than ten photos.
reviews is the middle of this category, the highest median of the eleven Nassau lines of work we have measured. The next highest is dentists at 132. A hundred reviews here is a new restaurant.
are rated below 4.5, and the median is 4.4, the lowest median rating of the eleven Nassau lines of work we have measured. Only 18 sit below 4.0, so the whole category lives between four and four and a half, and a rating of 4.5 or better puts you ahead of 219 of the 382.
do not appear in the first sixty results for the best restaurant in their own town, 28 percent of the category.
show the general Restaurant type as their primary category in Google's Places feed rather than a cuisine. For a diner that is the honest label. For an Italian place it means a search for Italian food is matched on the secondary categories, and the primary one carries the most weight. It is a two-minute edit.
send the website button on their listing to Facebook, Instagram or an ordering platform instead of a site of their own. A customer taps it expecting a menu and gets a login wall or somebody else's brand, and an assistant asked where to eat reads nothing behind a login wall.
serve a full-screen browser security warning before the site opens, the most of any Nassau line of work we have measured. That is a warning between a hungry customer and the menu, and 6 more link to a site that does not load at all.
Source: the September 2026 Nassau sweep, 382 listings across 8 towns, read from Google's Places feed. This sweep looked sixty results deep for each town, the same depth as the trade pages. Categories are the primary type in the same feed, which is the label shown on the listing. 38 websites refused a request from our network and are recorded as unknown, not as faults. Photo counts appear only where they fall below ten, because Google returns at most ten photo references.
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If the reviews are there and the tables are not full, this is you
A restaurant, pizzeria, diner, bar or cafe anywhere in Nassau, Suffolk, Queens or Brooklyn.
Hundreds of reviews already, and a rating that has not moved in a year.
Paying commission to a delivery app for customers who searched your name.
Not sure what your own listing says about you, and busy enough not to have looked.
What gets done, in the order a full room pays for it
The rating, moved in tenths
A reply on every review you have, an ask that goes out while the plates are still being cleared, and a plan for the one star that mentions the wait. In a category where the median is 4.4, two tenths is the difference on the screen.
The category a hungry search matches
Primary category set to the cuisine, not to Restaurant, and the secondary ones filled in. 95 of the listings we measured show the general type as primary.
A menu the phone can read
Menu link, dishes and prices on the listing, and on a site of your own rather than an app that charges commission. Somebody deciding between three places reads the menu on the listing.
A website that is yours
13 of the restaurants we measured send the website button to Facebook, Instagram or an ordering platform, and 12 more open with a security warning. A fast one-page site with the menu, hours and a booking link, on a domain you own.
Ranking for the town you are in
Category, attributes, photos and the profile work that puts you on the list for the best restaurant in your town, then up it. 108 of 382 are not on it today.
Reservations taken while the line is ringing
The call answered during service, the table booked without a host leaving the door, and the missed call texted back in seconds.
Free first, then the audit, then month to month
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Free snapshot
Your business name and town. Where you stand today, measured, the same day.
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The full audit
Every signal checked by hand, the fast wins fixed on the spot. $350, and it credits toward your first month.
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The work
Month to month from $500, cancel in one email. The measurements repeat so you can see what moved.
Every number on this page is one you can trace
The sweep behind it is a stored run with a date on it, and the score that reads five signals publishes its weights rather than describing them. Where something could not be measured, the page says so instead of estimating.
What the measurement found next door
Plumbers
13 publish no hours at all, in a trade people search at midnight.
HVAC
6 send callers to a website link that will not load.
Electricians
8 reviews is the middle of this trade, and 20 have none of their hours on Google.
Roofers
Every one of them publishes its hours. 64 have under twenty five reviews.
Auto repair
A median of 107 reviews, the most of nine trades, and 47 percent still missing from their own town's list.
Landscapers
37 of 81 never appear in the first sixty for their own town.
Contractors
56 hold a perfect five on fewer than ten reviews, which reads as no evidence.
Salons
265 salons across eight towns, and 98 are under fifty reviews.
Med spas
On a listing customers choose by looking, 45 carry fewer than ten photos.
Dentists
116 of 326 sit on a flat five, and 177 show fewer than ten photos.
Common questions
- We have hundreds of reviews. Why are we not busier?
- Because the customer on the screen sees three restaurants with hundreds of reviews each, and reads the rating and the photos to choose between them. The median Nassau restaurant carries 465 reviews, so the count stopped separating anyone a long time ago. The rating did not: 219 of the 382 sit below 4.5, and the median is 4.4.
- What is a good Google rating for a restaurant?
- Above 4.4, which is the median across the 382 restaurants Google returns in eight Nassau towns. That is the lowest median of the eleven Nassau lines of work we have measured, and it is not a sign the food is worse. A restaurant collects a rating from everyone who walks in, on a bad night as well as a good one, while a roofer collects one from the customers who chose to write. So 219 of the 382 sit below 4.5 and only 18 sit below 4.0: the whole category is packed between four and four and a half, and two tenths is the distance between you and the place next door.
- Does the delivery app count as our website?
- Google will accept it in the website field, and 13 of the restaurants we measured have done exactly that. The cost is that every customer who taps Website lands on the app's brand and its commission, and an assistant asked for a recommendation reads nothing behind a login wall. A one-page site of your own with the menu and a booking link fixes both.
- Should the category be our cuisine or Restaurant?
- The cuisine, as the primary category, with Restaurant and anything else true as secondaries. Google matches a search for Italian food on the categories and weighs the primary one most. 95 of the 382 listings we read show the general Restaurant type as primary in Google's Places feed. Some of those are diners, where that is the right answer.
- Do you work in Queens and Brooklyn as well?
- Yes. The sweep on this page is Nassau because that is where the September measurement ran, and the work is the same across Suffolk, Queens, Brooklyn and the rest of New York City.
The work behind these numbers
Local SEO on Long Island
The category, the hours and the link that loads are three line items on this page; here is the rest of the work.
Local SEO in Nassau County, measured
382 restaurants, beside the 1271 listings across the nine Nassau trades.
Your Google listing's website link
What happens when the website button goes somewhere that is not yours, and the 27 listings we found pointing at a site that is no longer the business.
What is a good Google rating
The bar moves by line of work: 4.4 for restaurants against 4.9 for dentists, measured the same month.
Reviews that win the pick
The reply on every review and the ask at the table, run for you, and why we will not write a review for anyone.
Request a review of your restaurant listing
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