177 of 326 dentists here show under ten photos
In September we measured every dentist Google returns across eight Nassau towns. The rating is not where anyone is losing: the median is 4.9 and 116 of 326 sit on a flat five, so a strong rating is the crowd here, not the standout. The photos are where the gap is. 177 of the 326 show fewer than ten pictures of the practice and 53 show none at all, on a listing people read by looking at the room they will be sitting in.
What 326 Nassau dentists look like to Google
One sweep, September 2026, every dentist Google returns across eight Nassau towns, read sixty results deep for each town. Nobody in this category has a rating problem; the photos are where it is thin.
show fewer than ten photos on the listing, and 53 of those show none. Ten photos of the front desk, the chair and the people is an afternoon's work.
sit on a flat five stars, and 269 are rated 4.5 or better. The median is 4.9. A five is the crowd here, which means the 57 below 4.5 stand out more sharply than they would in any trade.
do not appear in the first sixty results for the best dentist in their own town, 24 percent.
reviews is the middle of the category. 99 of the 326 have fewer than fifty and 19 show a perfect five on fewer than ten, which a new patient reads as untested rather than as excellent.
have no hours on Google at all. A practice with no hours cannot be shown as open, so it is never offered to somebody searching with a toothache at seven in the evening.
link to a website from the listing that does not load, and 48 more have a site we could not reach from our own network, recorded as unknown rather than as a fault.
Source: the September 2026 Nassau sweep, 326 listings across 8 towns, read from Google's Places feed. Rank was read sixty results deep per town, the same depth as the trade pages. Photo counts appear only where they fall below ten, because Google returns at most ten photo references; the 53 listings with none returned no photo reference at all in that feed, which is also what an app or an assistant reading it sees.
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If the rating is fine and the chairs are not full, this is you
A dental practice, orthodontist or specialist anywhere in Nassau, Suffolk, Queens or Brooklyn.
Rated well by the patients you have, and quiet on new-patient calls anyway.
A front desk that misses calls during procedures, and never hears from those callers again.
Paying a marketing company by the month and unable to say what changed.
Six things, and the first one is an afternoon with a phone
The photos the category is decided on
Ten or more, of the front desk, the rooms, the chair and the people, taken on a phone and uploaded in an afternoon. 177 of the practices we measured have not done this.
Hours Google can read, including the early and late ones
Regular hours, the Saturday, and holiday hours, so the listing can be shown as open. 18 of the practices measured publish none.
Ranking for your own town
Primary category, services, insurance accepted and the profile work that puts you on the list for the best dentist in your town, then higher on it.
Reviews with the count behind them
The ask that goes out at checkout while the visit is fresh, so the five stars rest on a hundred reviews rather than nine. The median here is 132.
Named in AI answers
The structured data and the plain pages an assistant needs before it will recommend you by name. Most of what an assistant reads is the listing and the site, which is why both come first.
Every call answered, including during a procedure
The call answered when the desk is with a patient, the appointment booked without anyone touching the phone, and the missed call texted back in seconds.
Free first, then the audit, then a month at a time
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Free snapshot
Your business name and town. Where you stand today, measured, the same day.
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The full audit
Every signal checked by hand, the fast wins fixed on the spot. $350, and it credits toward your first month.
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The work
Month to month from $500, cancel in one email. The measurements repeat so you can see what moved.
Every number on this page is one you can trace
The sweep behind it is a stored run with a date on it, and the score that reads five signals publishes its weights rather than describing them. Where something could not be measured, the page says so instead of estimating.
What the measurement found next door
Plumbers
13 publish no hours at all, in a trade people search at midnight.
HVAC
6 send callers to a website link that will not load.
Electricians
8 reviews is the middle of this trade, and 20 have none of their hours on Google.
Roofers
Every one of them publishes its hours. 64 have under twenty five reviews.
Auto repair
A median of 107 reviews, the most of nine trades, and 47 percent still missing from their own town's list.
Landscapers
37 of 81 never appear in the first sixty for their own town.
Contractors
56 hold a perfect five on fewer than ten reviews, which reads as no evidence.
Salons
265 salons across eight towns, and 98 are under fifty reviews.
Med spas
On a listing customers choose by looking, 45 carry fewer than ten photos.
Restaurants
465 reviews is the middle of this category and the median rating is 4.4, the lowest of any Nassau line of work measured.
Common questions
- Our rating is nearly five stars. Why are we not getting new patients from Google?
- Because nearly five stars is the middle of the category. The median across the 326 Nassau dentists we measured is 4.9, and 116 of them sit on a flat five, so the rating puts you level with the practices beside you rather than ahead of them. What separates practices on that screen is the photos, the review count under the stars, and whether the listing comes back for the town at all: 78 of the 326 do not.
- How many photos should a dental practice have on Google?
- More than ten, which is the point where 177 of the 326 practices we measured stop. Google returns at most ten photo references to the apps and assistants that read it, so ten is the floor at which the listing looks complete from outside. The front desk, each room, the chair, the team and the building from the street, so a nervous patient knows what they are walking into.
- Does a flat five star rating hurt us?
- Not on its own. A five on 132 reviews is the strongest thing on the screen. A five on nine reviews reads as untested, and 19 of the practices we measured are in that position. The number under the stars is the one to grow.
- We use a dental marketing company already. What is different?
- The measurement. Every number on this page comes from a stored sweep with a date on it, and the same sweep runs again for you every month, so you can see whether the listing moved for your town rather than take a report's word for it. Nothing here is a contract. It is month to month and it ends by email.
- Do you work in Queens and Brooklyn as well?
- Yes. The sweep on this page is Nassau because that is where the September measurement ran, and the work is the same across Suffolk, Queens, Brooklyn and the rest of New York City.
The work behind these numbers
Local SEO on Long Island
Photos and hours are two line items on this page; here is the rest of the work.
Local SEO in Nassau County, measured
326 dentists, beside the 1271 listings across the nine Nassau trades.
How to get more Google reviews
The ask that works at checkout, and why a flat five on nine reviews is the position to get out of first.
How many photos should a Google Business Profile have
The measured answer across every line of work we swept, and why ten is the number the feed stops counting at.
A receptionist for a dental line
Answers while the desk is with a patient, books the cleaning, puts the emergency through.
Request a review of your practice
Free, usually the same day. Start with the photos, which is an afternoon's work.
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