The job you lose is the one at midnight
Somebody with water coming through a ceiling does not browse. They open Google, they filter by open now, and they call the first plumber who answers. We measured every plumber Google returns across eight Nassau towns, and 13 of them have no opening hours on their listing at all. Google cannot show a business as open when it does not know the hours.
What 86 Nassau plumbers look like to Google
One sweep, September 2026, every plumber Google returns across eight Nassau towns. 4 have a dead website link, which is the second fewest of the nine Nassau trades.
have no opening hours on Google. In a trade people search at two in the morning, that is the whole ballgame, and it takes four minutes to fix.
do not appear in the first sixty results for the best plumber in their own town. A leak is not a shopping decision. Whoever is on the screen gets called, and whoever answers gets the job.
are rated below 4.5, and 13 of those sit below 4.0. Unlike most trades, the rating here is genuinely part of the problem.
have fewer than twenty five reviews. The median in the category is 31, so a hundred puts you clear of nearly everyone.
link to a website from their listing that does not load. The caller taps it, gets an error, and calls the next plumber.
carry fewer than ten photos, which for emergency work means no evidence of the job being done properly.
Source: the September 2026 Nassau sweep, 86 listings across 8 towns. Two limits worth naming. Photo counts appear only where they fall below ten, because Google returns at most ten photo references and anything above that would be describing the API. And this sweep excludes the separate no-website call lists, which were built by filtering for businesses without a site: counting those here would have produced a no-website figure that only described how the list was made. Every county on this page is read sixty results deep, and no town in any of them held more businesses of one kind than the list had room for, so none of these counts is a town running out of room.
See what a customer meets at your web address
Text us the address from your own phone. A person opens it on a phone, the way your customers do, and texts back what is in the way. Or check your Google listing right here, read live.
It opens a text to (917) 397-0493 on your phone. Add the address and send.
Rather talk? Call (917) 397-0493
The phone is the business, so that is where this starts
A plumbing, heating or drain business anywhere in Nassau, Suffolk, Queens or Brooklyn.
Busy enough in season, quiet enough out of it that the phone matters.
Taking emergency calls, and losing some of them to whoever answered first.
Paying for ads because the map never worked for you.
What gets done, in the order it pays
Hours Google can actually read
Regular hours, holiday hours, and the 24 hour flag if you take night calls. This is the four minute fix that 13 of the businesses we measured have not made.
Ranking for the town you are in
Category, service list, service area and the profile work that gets you onto the list for your own town, then higher on it.
Reviews, asked for on the doorstep
The ask that goes out while you are packing the van, not a week later. 31 reviews is the median here, so this moves you fast.
Answering below 4.5
A reply on every review you have, and a process for the bad one. 25 of the plumbers measured sit under 4.5.
A website link that loads
4 of them link to a site that errors from the listing. Fixing that costs nothing and it is a caller you already earned.
Never missing the call
The call answered when you are under a sink, the missed call texted back in seconds, and the job booked without you touching the phone.
Free first, then paid, then monthly
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Free snapshot
Your business name and town. Where you stand today, measured, the same day.
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The full audit
Every signal checked by hand, the fast wins fixed on the spot. $350, and it credits toward your first month.
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The work
Month to month from $500, cancel in one email. The measurements repeat so you can see what moved.
Every number on this page is one you can trace
The sweep behind it is a stored run with a date on it, and the score that reads five signals publishes its weights rather than describing them. Where something could not be measured, the page says so instead of estimating.
What the measurement found next door
HVAC
6 send callers to a website link that will not load.
Electricians
8 reviews is the middle of this trade, and 20 have none of their hours on Google.
Roofers
Every one of them publishes its hours. 64 have under twenty five reviews.
Auto repair
A median of 107 reviews, the most of nine trades, and 47 percent still missing from their own town's list.
Landscapers
37 of 81 never appear in the first sixty for their own town.
Contractors
56 hold a perfect five on fewer than ten reviews, which reads as no evidence.
Salons
265 salons across eight towns, and 98 are under fifty reviews.
Med spas
On a listing customers choose by looking, 45 carry fewer than ten photos.
Restaurants
465 reviews is the middle of this category and the median rating is 4.4, the lowest of any Nassau line of work measured.
Dentists
116 of 326 sit on a flat five, and 177 show fewer than ten photos.
Common questions
- Why does having no hours on Google matter so much for a plumber?
- Because of the open now filter. When somebody searches at midnight, Google can hide every business it cannot confirm is open, and a listing with no hours is one of those. 13 of the 86 plumbers we measured in Nassau have no hours at all. If you take night calls, set the hours to 24 hours and you become visible in the exact moment the job is worth the most.
- How do I get more plumbing jobs from Google?
- In this trade the order is hours, then reviews, then ranking. Hours decide whether you appear at the moment of the emergency. Reviews decide who gets picked out of the three that appear, and the median plumber here has 31, so getting to a hundred puts real distance between you and the next listing.
- Is a rating under 4.5 actually hurting me?
- Probably, and more here than in most trades. Of the 86 plumbers we measured in Nassau, 25 are rated below 4.5 and 13 below 4.0, so the bar is low enough that a strong rating stands out sharply. Replying to the reviews you already have is the fastest half of the fix, and it is the half most of them have not done.
- Do I need a website if I get work from the map?
- You need the link on your listing to work, which is a smaller thing. 4 of the plumbers measured link to a site that errors: the caller taps it, sees a failure, and rings the next plumber. If you have no site at all, the listing can do a lot of the job on its own, and that is the cheaper place to start.
- Do you work in Queens and Brooklyn as well?
- Yes. The sweep on this page is Nassau because that is where the September measurement ran, and the work is the same across Suffolk, Queens, Brooklyn and the rest of New York City.
The same trade, four counties
We measured plumbing listings in Nassau, Suffolk, Queens and Brooklyn in September 2026, all read with the same instrument on 20 September, so the readings are comparable. Suffolk sets the bar for this trade and the boroughs sit closer to Nassau.
Median review count
Nassau 31, Suffolk 76, Queens 30, Brooklyn 24. This is the bar a customer compares you against, and it is not the same bar one county over.
Not in the first sixty for their own town
Nassau 47 of 86, Suffolk 30 of 57, Queens 48 of 92, Brooklyn 58 of 108.
Website links that do not load
Nassau 4, Suffolk 3, Queens 9, Brooklyn 5. The cheapest defect on any of these listings to fix.
The work behind these numbers
Local SEO on Long Island
The midnight call goes to whoever publishes hours, and 13 plumbers in the sweep publish none. Hours are one line item on this page; here is the rest.
Local SEO in Nassau County, measured
86 plumbers, beside the 468 Nassau listings that do not come back for their own town.
Local SEO in Suffolk County, measured
The same trade one county east, where the median plumber carries 76 reviews against Nassau's 31.
A receptionist for a plumbing line
Answers the two in the morning call, books the routine job, puts the emergency through to you.
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