What is a visibility score?

One number out of 100 for how findable a local business is. It reads five measured signals and nothing is invented.

What is a good score?

80 and up is strong. 50 to 79 is the usual shape: findable by name, missing when someone searches the service. Under 50 means the routes customers actually take do not reach you.

What happens when a signal cannot be measured?

The line says so. A signal we could not read is printed as unknown, never as a zero, because a zero reads as measured.

How much of the site do you check?

The top 250 pages rather than every page, and the report says so. A made-up number helps nobody.

The method, published

How the visibility score works

A visibility score is one number out of 100 for how findable a local business is, and every part of it is a measurement rather than an opinion. The weights and deductions below are read straight out of the engine, so this page cannot drift from what actually runs.

What a number means

Three bands, and what each one actually says

Score	What it means
80 and up	Strong. You show up for the searches that matter and assistants name you.
50 to 79	Partial. Findable by name, missing when someone searches the service.
under 50	Low. The routes customers actually take do not reach you.

The five signals

What the score reads, and how much each one counts

These weights are read out of the engine when this page is built, so what you see here is what actually runs.

Signal	Weight	What it looks at
Google profile	25%	Website, hours, at least two real categories, and photos.
Map results	25%	Where you place for the searches a customer actually types.
AI mentions	20%	How often assistants name you when asked for your trade.
Reviews	20%	Rating strength and how many, because both move the tap.
Readable by AI	10%	Whether an assistant can read the site at all.

Site health

What costs you points, heaviest first

Each deduction is scaled by the share of crawled pages it affects, so one broken page on a large site is not the same as half of them.

Issue	Points
A form that goes nowhere	35
A page that does not load	30
A canonical pointing at nothing	25
Links that go nowhere	15
No way for a visitor to get in touch	12
No title	10
The same title twice	10
No description	8
The same description twice	8
No structured data	6
No headline	5
Markup that never renders	4
No canonical	4
Ad scripts slowing the page	3
More than one headline	3
Pictures with no description	3
A description Google will cut off	2
A title Google will cut off	2

The honesty rules

What this score will not do

It will not print a health score for a site we could not read.
It will not show a composite while an AI provider is down.
It will not claim a map position from a name match alone.
It will not report a signal it could not measure as a zero. Unknown is printed as unknown, because a zero reads as measured.

Straight answers

Common questions

What is a visibility score?: One number out of 100 for how findable a local business is. It reads five measured signals and nothing is invented.
What is a good score?: 80 and up is strong. 50 to 79 is the usual shape: findable by name, missing when someone searches the service. Under 50 means the routes customers actually take do not reach you.
What happens when a signal cannot be measured?: The line says so. A signal we could not read is printed as unknown, never as a zero, because a zero reads as measured.
How much of the site do you check?: The top 250 pages rather than every page, and the report says so. A made-up number helps nobody.

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