What do your missed calls cost you a month?
Put in three numbers and this works out the rest. Nobody can tell you what your missed calls cost without knowing your own job value, so this page publishes no figure of its own: it does the arithmetic on what you type, in your browser, and sends nothing anywhere. The three boxes start empty on purpose. A calculator that fills them in for you is quietly telling you what to conclude, and the only number that counts here is the one in your own call log.
Your phone, your arithmetic
Open your call log for last week before you start. Count the calls you did not pick up from numbers you did not know, and be honest about how many of those would really have turned into work.
Work that reached your phone and went somewhere else. Rounded down, because a part-job is not a job.
What those jobs would have been worth. Compare it to the cost of answering the phone rather than to nothing.
The same figure across a year, which is the number worth looking at when the season is the point.
Nothing is calculated until all three boxes have a number in them. Nothing you type is sent anywhere, and nothing on this page is a measurement of ours.
How to read the answer you get
Compare it to the fix, not to zero
Missed-call text-back is $79/mo and the receptionist that answers instead of texting is $249/mo. If your monthly figure above is smaller than that, the honest answer is that this is not your problem yet, and you should spend the money on being findable instead.
The share that would have booked is where people fool themselves
It is tempting to put a big number in the middle box. Wrong numbers, suppliers and price shoppers all ring the same phone. Put in what you would defend to somebody who saw the same call log, and the answer is worth acting on.
A missed call is not a lost call until somebody else answers
The reason speed matters is not that the caller is offended. It is that they are working down a list, and the next name answers. That is the mechanic this arithmetic is standing in for, and it is why a text sent in seconds does most of the work of a person picking up.
Common questions
- Where should the share that would have booked come from?
- Your own last month, not us. Look at the calls you did return and what came of them, and use that. We are not going to publish a national average here, because your line of work, your town and the time of year move it more than any survey could.
- Why does a text beat a voicemail?
- Nobody leaves a voicemail for something urgent; they hang up and dial the next name. A text arrives while they are still looking at their phone, it says who you are, and it gives them something to reply to. That is the whole mechanic, and it is why the reply has to go out in seconds rather than at the end of the day.
- What does the text actually say?
- Whatever you approve. It is your words, your name and your promise about when you will call back, and nothing goes out before you have read it. A text that pretends to be you typing while you are under a sink is the fastest way to lose the trust you just earned.
- Is anything I type here sent to you?
- No. The arithmetic runs in your browser and the page has nowhere to send it. If you want a reply about your own business, use the form at the bottom, which is a different thing and asks for your name and town.
The two ways to stop it
Missed calls texted back in seconds
The cheaper half: a text before the customer dials the next name, in your words, approved by you.
Every call answered and booked
The other half: something that picks up, books the routine job and takes the message when it should not decide.
What an AI receptionist costs
The whole price out loud, what it covers, and what it refuses to do.
See what your phone is actually doing
Free, usually the same day. Send your business name and town and the reply shows how your listing looks to somebody calling at seven in the evening, beside the three businesses above you.
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