How do I know if my website link on Google is broken?

Open your Google listing on a phone and tap the website button, the way a customer does. Do not type the address into a browser: the link on the listing can point somewhere different from the address you remember. Seventeen of the 70 HVAC companies we measured in Nassau fail this test, five of them because the page is simply gone.

Is a five star rating on a few reviews good or bad?

It is neither, which is the problem. Ten of the seventy companies measured sit at five stars on fewer than ten reviews, and a customer comparing three listings reads that as no evidence rather than as strong. Volume is what makes a rating persuasive, and the median here is only 14 reviews, so twenty five puts you ahead of most of the category.

When should HVAC marketing work happen?

Before the season, not during it. Listing and review work takes weeks to show up in the map results, so the work done in September is what is earning in January. Starting in a cold snap means paying for ads instead, because nothing organic moves that fast.

Why am I not showing up for my own town?

Fifty two of the seventy companies measured are outside the first twenty for the best HVAC in their own town, so you are in the majority. The usual causes are a primary category that does not match what people search, an incomplete service list, and a service area Google cannot reconcile with the address. All three are on the listing rather than the website.

Do you work in Queens and Brooklyn as well?

Yes. This sweep is Nassau because that is where the September measurement ran, and the work is the same across Suffolk, Queens, Brooklyn and the rest of New York City.

HVAC marketing, Long Island

They found you, tapped your website, and got nothing

A furnace dies in February and somebody searches on their phone. They find you, they tap through to your website, and it does not load. We measured every HVAC company Google returns across eight Nassau towns, and seventeen of the seventy send that caller to a page that errors. You did the hard part. The link threw it away.

What we measured

What 70 Nassau HVAC companies look like to Google

One sweep, September 2026, every HVAC company Google returns across eight Nassau towns. Counts, not estimates, refreshed when the next sweep runs.

17of 70

link to a website that does not load from their Google listing. Ten refuse the visitor outright, five return a page that is simply gone, two warn about the certificate.

52of 70

do not appear in the first twenty results for the best HVAC company in their own town. That is the worst of any trade we have swept.

14median

reviews is the middle of this category, against 34 for plumbers. 44 of the seventy have fewer than twenty five.

10of 70

are rated a perfect five on fewer than ten reviews. A five star average on six reviews does not read as strong, it reads as no evidence yet.

24of 70

are rated below 4.5, and 14 of those sit below 4.0.

35of 70

carry fewer than ten photos, in a trade where the work is invisible once the panel is back on.

Source: the September 2026 Nassau sweep, 70 listings across 8 towns. Photo counts appear only where they fall below ten, because Google returns at most ten photo references and a number above that would describe the API rather than the business. Website status is the HTTP response to a plain request, so a site behind a strict firewall can read as refusing a visitor when a browser would get through.

Who this is written for

Seasonal, urgent, and decided in about ninety seconds

Heating, cooling, ductwork or refrigeration, anywhere in Nassau, Suffolk, Queens or Brooklyn.

Flat out for six weeks of the year and quiet for the rest of it.

Competing against companies whose vans you see everywhere and whose listing you have never checked.

Getting emergency calls that go to whoever answers, not to whoever is best.

What is included

Cheapest fixes first, because two of them are free

A website link that loads

The single cheapest item on this page. Seventeen of the companies we measured are losing callers they already earned, and most do not know it because nobody tells you when a link breaks.

Review volume, not just rating

Ten of the seventy sit at five stars on under ten reviews. Getting past twenty five puts you ahead of most of the category, and the ask is a text after the job.

Seasonal hours and emergency flags

If you take night and weekend calls in a cold snap, the listing has to say so before the cold snap, not during it.

Ranking for your own town

Fifty two of seventy are outside the first twenty for their own town. Category, service list and service area move this before any website work does.

Photos of finished work

A new condenser, a clean install, a tidy mechanical room. The work disappears behind a panel, so the photos are the only evidence it was done well.

Never missing the call

Answered while you are on a roof, missed calls texted back in seconds, and the job booked without you stopping.

How it works

Measured, fixed, then watched

Step 1
Free snapshot

Your company name and town. Where you stand today, measured, the same day.
Step 2
The full audit

Every signal checked by hand, the fast wins fixed on the spot. $350, credited toward your first month.
Step 3
The work

Month to month from $500, cancel in one email. Measurements repeat so you can see what moved.

The method

Every number on this page is one you can trace

The sweep behind it is a stored run with a date on it, and the score that reads five signals publishes its weights rather than describing them. Where something could not be measured, the page says so instead of estimating.

How the visibility score works

Straight answers

Common questions

How do I know if my website link on Google is broken?: Open your Google listing on a phone and tap the website button, the way a customer does. Do not type the address into a browser: the link on the listing can point somewhere different from the address you remember. Seventeen of the 70 HVAC companies we measured in Nassau fail this test, five of them because the page is simply gone.
Is a five star rating on a few reviews good or bad?: It is neither, which is the problem. Ten of the seventy companies measured sit at five stars on fewer than ten reviews, and a customer comparing three listings reads that as no evidence rather than as strong. Volume is what makes a rating persuasive, and the median here is only 14 reviews, so twenty five puts you ahead of most of the category.
When should HVAC marketing work happen?: Before the season, not during it. Listing and review work takes weeks to show up in the map results, so the work done in September is what is earning in January. Starting in a cold snap means paying for ads instead, because nothing organic moves that fast.
Why am I not showing up for my own town?: Fifty two of the seventy companies measured are outside the first twenty for the best HVAC in their own town, so you are in the majority. The usual causes are a primary category that does not match what people search, an incomplete service list, and a service area Google cannot reconcile with the address. All three are on the listing rather than the website.
Do you work in Queens and Brooklyn as well?: Yes. This sweep is Nassau because that is where the September measurement ran, and the work is the same across Suffolk, Queens, Brooklyn and the rest of New York City.