The ads that sit above the map, and charge by the lead
Local Services Ads run above the map pack, carry the green badge, and bill per lead instead of per click. The hard part is not the ads. It is Google verifying your license and insurance, and then somebody disputing the leads that were wrong numbers so you stop paying for them.
For licensed trades where the phone is the sale
A licensed trade Google runs the program for: plumbing, HVAC, electrical, roofing, locksmith and the rest of the list.
You can produce current license and insurance documents, because Google checks them and that is the slow part.
You answer the phone, or something answers it for you. Local Services Ads rank partly on whether calls get picked up.
Not for: unlicensed categories, and anyone who wants ads running this week. Verification is Google's timeline rather than ours, and it is usually weeks.
What running them actually involves
Verification, filed once and chased
License, insurance and background check submitted in the order Google wants them. This is where most applications stall, and chasing it is most of the first month.
A budget set to your week
Weekly budget matched to how many jobs you can actually take. Spending into a full calendar is the most common way this wastes money.
Disputed leads, every week
Wrong numbers, out-of-area calls and spam are creditable. Nobody credits them unless somebody files the dispute, and the window is short.
The service and area list, narrowed
The default is everything you are eligible for across your whole radius. Narrowing it to the jobs worth taking is what moves cost per lead.
Call handling checked
Google uses answer rate as a signal. If calls go to voicemail the ranking falls, so this gets wired to whatever answers your phone.
A monthly read in plain english
Leads, what they cost, which were disputed and what was credited back. No dashboard to log into.
Verified, then live, then disputed weekly
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Documents and eligibility
We confirm the category is eligible and get license and insurance into the right format before anything is filed.
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Verification, then a small budget
Filed and chased through Google's checks. Ads start low while lead quality is read, not at full spend.
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Weekly disputes, monthly report
Bad leads disputed inside the window, budget and service list adjusted against what actually booked.
Common questions
- How is this different from normal Google Ads?
- You pay per lead rather than per click, the ads sit above the map pack, and you carry the green verified badge. Eligibility is restricted to licensed trades and Google checks the documents itself.
- How long does verification take?
- Weeks, and it is Google's timeline rather than ours. Anyone giving you a date for it is guessing. We file it first because it blocks everything else.
- Can I get money back for a bad lead?
- Wrong numbers, out-of-area calls and spam are creditable, inside a short window. Those credits only happen if somebody files them, which is part of the work rather than an extra.
- What does Local Services Ads management cost?
- Management is $199 a month and the ad spend is yours, paid to Google directly. Every price is on the pricing page with the arithmetic already done, rather than behind a call.
The rest of Get Found
Found on Google and in AI answers
The profile, the rankings and the work that gets an assistant naming you, with every number traced to a stored run.
A website that ranks and converts
Built on a fast stack you own outright, with the structured data assistants read.
Reviews that win you the pick
The automatic ask after every job, a reply to every review, and win-back for the customers who drifted.
Every price, out loud
Month to month, cancel in one email, and every price on one page rather than behind a call.
Find out whether the badge is worth it for your line of work
The free check measures where you already rank without paying. If the map pack is reachable for you organically, that is cheaper than ads and the review says so.
Request a site review